NRA: Put an end to your attacks on the First Family

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The National Rifle Association (NRA) is pushing an outrageous new 30-second ad branding President Obama an "elitist hypocrite" for expressing skepticism over its proposal to put a gun in every school — and dragging the president's children into the gun violence debate. Please join us to demand that television executives refuse to air this indefensible attack ad.

Below is the letter we'll send on your behalf (you can add a personal comment using the box on the right).

Dear network executives:

I urge you to refuse to air the new ad released by the National Rifle Association (NRA), which uses the national debate over gun violence to launch a dangerous personal attack on President Obama and his family.

The ad references President Obama's public statement that he's "skeptical" about the NRA claim that putting armed officers or guards in every American school will actually protect our kids from gun violence. But then the ad goes on to drag the president's children into the debate — suggesting that Sasha and Malia shouldn't be afforded a Secret Service detail unless Mr. Obama gets on board with the NRA's ill-conceived agenda.

This is a troubling new low that should raise serious concerns among you, your company, and your colleagues. Presidential families — and particularly the president's children — have historically been considered off limits for political attacks.

By refusing to air this inexcusable ad, your network can signal that it will not be party to an effort to whip up anger and paranoia targeting the President at the expense of meaningful public discourse on gun violence.


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