Color Of Change

Help us flood Just Mercy theaters with people who need to see it most.

Just Mercy is a must-see. It hurts. It stings. But at the same time, it inspires a spirit of hope, determination, and resolve to keep fighting. Everyone should see it. But especially families who know firsthand the pain of incarceration and unjust family separation. Because keeping hope alive is how we make it, and how we keep up the necessary work for liberation. Will you chip in to make sure families directly impacted by incarceration can go see Just Mercy for free? 


The film tells the story of Walter McMillian, a Black man living in Monroeville, Alabama who served six years on death row for a crime he didn’t commit. McMillian’s case is endemic to many of the issues in the criminal penal system. Eyewitness testimony that would’ve provided evidence of Mcmillian’s innocence was ignored and he was later convicted to a life sentence that was converted to the death penalty by an all-white jury. But this story is one of justice. “Just Mercy” is a movie that describes the journey of Bryan Stevenson, a young social justice lawyer at the time who fought against all odds and won McMillian’s freedom. The life and career of Bryan Stevenson show that we CAN push the system in the right direction and achieve true justice in our communities. This year, we want to make sure that families across the country have an opportunity to see “Just Mercy” on the big screen, but we need your help to make this a reality.

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